Front cover IBM Cognos Business Intelligence V10.1 Intelligence Unleashed

Big Data Analytics with IBM Cognos Dynamic Cubes

IBM® Cognos® Dynamic Cubes, which is a feature of the Cognos Business Intelligence V10.2 software, complements the existing query engine. It extends Cognos scalability to enable speed-of-thought analytics over terabytes of enterprise data, without being forced to rely on a new data-warehousing appliance. With this capability, which adds a level of query intelligence, you can unleash the power o...

Front cover Retain and Delight Your Customers by Applying IBM Predictive Customer Intelligence

Symbiotic Data Miner

Most experts agree (Piatetsky-Shapiro, 2000; Thearling, 2007) that data mining began in the 1960s with the advent of computers that could store and process large amounts of data. In the 1980s, data mining became more common and widespread with the distribution of relational databases and SQL. In the 1990s, business saw a boom in data mining as desktop computers and powerful server-class compute...

Enhancing Business Intelligence with Unstructured Data

Quality early warning and proactive customer churn detection are two examples of applications that can benefit from insights gained from unstructured text data. The term “Unstructured Business Intelligence” describes methods and tools that enable data warehouse applications to use unstructured information. This article introduces the key components of Unstructured Business Intelligence and desc...

The Impact of Business Intelligence on Marketing Performance with Moderating Role of Environmental Turbulence

In today's complex, dynamic and constantly changing environment, companies need to design and take systems and methods that can help them adapt themselves to the changeable and dynamic situation of competitive markets, and therefore improving marketing performance and generally the company’s performance. In this regard, business intelligence systems as a new method and tool can be considered as...